Part 2 of 2: Above and Beyond
In our last blog, we explained how prospective clients and customers find businesses in today’s digital world. But once they find you, how can you get them to stick around awhile, or at least make contact with you? The following establishes some best practices for getting folks to do exactly that.
Website, Social Media, and Email
A website is the foundation for the total online marketing plan, but quite frankly, it’s not enough these days to simply offer a static site with prices and hours. Consumers need dynamic, two-way interaction if you expect success in promoting, educating, and branding. Marketing is all about push and pull. Great websites and Facebook business pages pull in the fans. Once you’ve captured those leads, it’s time to push good, meaningful content out so that you build a loyal following and strengthen your brand.
Weekly blogs and monthly eNewsletters are perfect platforms for sharing information about specific grief and loss questions, local news, and advice with current and prospective clients. Industry studies suggest that more than 60% of consumers today get to know companies through their articles, not advertisements, and those consumers are far more likely to have a positive view of a company after reading an informative and educational article.
Since many people operate from their mobile phones, especially if they are away from home to support a friend or family member, it is critical to have your services be mobile friendly too. And since searching a website isn’t very easy from a phone, a mobile site should have a linked phone number so that the search can simply press a button to initiate a call to your business.
Answering Services and Live Chat
When a grieving family is searching for funeral services, they often go with the first funeral home that they talk to who gives them the information and emotional support they need.
Directors’ Choice provides 24-hour expert answering services, with industry-trained, empathetic customer care representatives ready to answer any and all of your funeral home’s phone calls. Their agents can also provide real-time, online live chat services to answer searchers’ questions and frantic calls for help.
This establishes an immediate connection and allows you to provide information to callers who may be too distraught to search a website for information. A phone number or Web Chat button may be just what you need to capture the business before the searcher moves on to the next funeral home.
A comprehensive and complete online marketing plan doesn’t have to be a headache or a source of stress and panic. There are social media companies, such as Beyond Indigo Funerals, offering a solution for funeral home directors overwhelmed by the concept of online marketing plans. And we’re here to help you make the right answering choices for your customers. Give us a call, and we will be glad to help.