For full functionality of this page it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser Beyond Indigo Funerals & Directors’ Choice Partner to Support Funeral Directors | Director's Choice Directors' Choice

Beyond Indigo Funerals & Directors’ Choice Partner to Support Funeral Directors

Collaboration to Empower Funeral Homes Through Strengthening Client Relationships


HANOVER, MN (January 10, 2012) — Beyond Indigo Funerals is partnering with funeral industry answering service Directors’ Choice to help funeral directors foster and strengthen meaningful relationships with families that depend on their services. The organizations will combine resources so that funeral directors can offer 24-hour-a-day support services across multiple platforms, including in person, online, and by phone.


The Social Director Webinar Series

As part of this new collaboration, Beyond Indigo Funerals and Directors’ Choice will present a series of webinars designed to teach funeral directors how to connect with families through social media. Each four-day program arms funeral directors with everything they need to know about using social media to engage and strengthen bonds with their clients. All trainings will be recorded.


The Social Director 1.0: January 29-February 1, 12:00-1:00 p.m. CST (each day)
How to Find Clients and Build Loyalty Through Social Media: Facebook, Twitter, and Google+

The Social Director 2.0: February 5-8, 12:00-1:00 p.m. CST (each day)
Advanced Facebook: Engaging with Followers and Expanding Your Social Media Reach


The Social Director 3.0: February 26-March 1, 12:00-1:00 p.m. CST (each day)
Reaching Further with Online Reviews, Pinterest, Tumblr, Blogs, and YouTube


Google Analytics: March 5-8, 12:00-1:00 p.m. CST (each day)
Tracking Your Website Performance with a Little Help from Google Analytics


Each four-day block of the Social Director series costs $199. Use promotional code: DirChoice to see all levels for just $149 each. Visit for more information and to register.


Free Weekly Webinars —February 12h, March 12th, 19th and 26th and more  

These free 30-minute webinars cover a variety of essential marketing issues and will take place on Thursdays from 12:00 to 12:30 p.m. CST. They will be led by Beyond Indigo Funerals team members with assistance from Steven Crawford with Directors’ Choice. To learn more, visit


February 12th –  What Does My Google Score Mean?

March 12th – Facebook Insights

March 19th – “Boosting your Funeral Home’s Preplanning Marketing – What can a 30 day boost do for you?” Directors’ Choice will show how they can get your counselors away from admin duties and spend their time with quality leads.

March 26th – Blogging too long? Too short? Just right


About Beyond Indigo Funerals

Beyond Indigo Funerals ( offers a complete line of digital and print marketing solutions that help funeral professionals maximize every channel of their brand, including custom funeral home websites, interactive tools, SEO plans, social media campaigns, logo design packages, eNewsletters, blogs, and brochures. Our full-scale strategic marketing approach has enabled our funeral industry partners to achieve up to 30% more new business. We continually provide funeral professionals with training, analysis, consulting services, and round-the-clock-resources to position them as experts within their field. Located in Hanover, Minnesota, the Beyond Indigo family of companies includes Beyond Indigo Pets, Beyond Indigo Equine, Beyond Indigo Funerals, and


About Directors’ Choice

Directors’ Choice is the premier provider of funeral answering services in North America, and the only answering service dedicated entirely to funeral professionals. Handling more than 80,000 calls per year, it offers comfort and assistance to families and accurate, timely information to clients. It was founded by Gary Darychuk in Saint John, New Brunswick in 1997. Visit for more information.



Kelly Baltzell, MA: 877-244-9322, extension 1;

Twitter @beyondfunerals