First impressions are everything!
You walk into a funeral home and you notice the staff is wearing a navy or black suit with a crisp white shirt It portrays professionalism, knowledge and tradition. It is a timeless, classic look.
We wanted to reflect this same image when we decided to freshen up our logo and website. Over the past 16 years, Directors’ Choice has become known for providing the highest level of customer service available to the funeral industry. We have done this with our professionalism, knowledge and traditional, caring nature.
We have updated our logo and the new look was unveiled to our staff this week. One of our team members summed it up:
“I like it …
It looks like we have substance –
That our clients are in the best hands possible.
It is surprising how color can change the mood of a logo”
We are proud of our innovations: our smartphone apps and our new Web Chat feature. As the funeral industry has changed over the years, we have adapted to the changes and have even played a role in causing some of these changes. But we are proud of the fact that our roots have always remained the same – to provide seamless, funeral home quality service to our clients and their families.
Our new look reflects this commitment. Fresh…New…and Classic.
Please take a look and let us know what you think! Visit us at dchoice.com.